The Challenge

In today's fast-paced world, finding time to cook or dine out can be a challenge. VitaBite was created to make it easy for busy individuals to order healthy meals wherever they are.

Our goal is to provide quick access to nutritious food options that cater to diverse tastes and dietary needs. Whether you're a working professional, a parent on the run, or simply seeking convenient and wholesome meals, VitaBite has you covered.

Time Frame

My Role

The design process that I followed consisted of 5 stages.

1. Discover & Empathize

2. Define

3. Ideation

4. Prototyping

5. Testing

Discover, where I conducted Secondary research and Interviews followed by validation; Define: where I explored the creation of personas, and defining project goals and the problem statement; Ideation, where Information architecture helped create the structure and the content; Prototyping consisted of visual design and wireframing, before building the prototype, and Testing it with users in the final stage.

Design Process

Usability Testing and Iterations

I conducted usability testing with 6 participants over Zoom, each lasting about 30 minutes.

The objective of the test:

1. Observe if users can accomplish the specified task. If they make a mistake, can they recover?

2. Identify areas of the app that require a change to improve user performance and satisfaction

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With the provided feedback, I created revisions to fill the gap between my understanding of the users and what the users experienced.Write your text here...

Takeaways & Next Steps

Testing a product with real users helps give a new perspective on things: Through my usability studies, I was reminded that each individual is unique. So the best way to learn about the usability of a product is by testing it with different types people and receiving their feedback.

The next steps would be to conduct more rounds of usability testing with a wider range of people, in order to determine if the app meets the user´s needs.