Sunshine Bay Residence

After finishing my studied in UX Design, I had a 5 month internship where my main project was to design a website for a speech therapy company. As the company I worked for is quite small, each designer is full-on in all areas. I thus, got the possibility to assist in many different tasks, including writing, designing in Figma as well as creating the website in Elementor/Wordpress.

Business Needs

Logopedi Lab is in need of a compelling, user friendly and accessible website aimed at selling their services while also providing education on prevalent speech therapy topics to their audience.

User Research

Initially, I conducted a survey involving over 50 speech therapy patients. With the help of google forms, I sent questionnaires to the people who accepted to be a part of this research, answers were recorded on google forms.

Findings

The first step of this project was to understand the market of the older target audience. We were provided with a lot of articles about elderly which made us understand the huge market opportunity.

We grouped and synthesised our key insights from our research and found a few common themes.

- As many of the users of speech therapy have health issues, related to age, accident, it is vital that the website is easy to read and understand. The use of a clear font, understandable language, icons and images. Easy to navigate.

Users are frustrated with inaccurate, delayed travel information

As internet is flooded with heath-related information, it is important that the website is reputable.

Customer Journey Mapping

The next step was to create a customer journey map and use our “care giver” to gage the logical and emotional process of the individual attempting to navigate within Loro’s website to learn about the product and ultimately decide if this product is right for the individual she cares for.

Understanding accessibility

Addressing accessibility in UX design is critical for individuals seeking speech therapy services. Enhancing product accessibility not only accommodates users with speech-related impairments but also benefits those with other disabilities, such as low vision, blindness, hearing impairments, cognitive impairments, motor impairments, or situational disabilities.

By prioritizing accessibility, we ensure that our digital platforms are inclusive and user-friendly for all, fostering a more supportive environment for individuals undergoing speech therapy and promoting their engagement with essential resources and services.

The Four Principles

1. Perceivable: Content should be presented in a manner that users can perceive using one or more senses.

2. Operable: Users should be able to interact with and control UI elements through various means such as mouse, keyboard, or voice command.

3. Understandable: Content must be clear and comprehensible to users, facilitating ease of comprehension.

4. Robust: Development should adhere to established web standards to ensure compatibility across different browsers both presently and in the future.

Design

Complementary colors